I was chuffed to read this post from Jill Klausen (@jillwklausen) last week about how to start taking back our language from the right wing, instead of simply rolling over. She says we need to start taking a lot more care with our language, and not just use the language that the right wing has been using to set their agenda.
1. Never say Entitlements.
–Instead, say Earned Benefits.
While the word “entitlement” was originally coined by Democrats as a way to illustrate that the receiver of the attached benefits was entitled to them by having worked to earn them, or having been taxed to support them, it has been re-defined by the right as akin to a spoiled child who acts as if they’re “entitled” even though they are not.
“Earned benefits,” on the other hand, cannot be twisted or misconstrued to mean anything other than what what they are: something the recipient has actually earned, as opposed to something they are being given.
A new lexicon is a critical first step in taking control of our language and our communication. For some reason, it seems that progressive politicians have been letting the right wing control the lexicon and communication style of politics, which has not been in anyone’s interest. Jill’s pushing back, and it’s going to make a difference.
Jill has also started to do some great naming of right wing policies, such as calling Paul Ryan’s so-called budget the #PathToPoverty – a name that’s started to get a little traction in Rob Zerban‘s campaign for Ryan’s seat in Wisconsin.