So, I keep hearing that a problem with Occupy Wall Street (OWS) is the lack of demands, and I think this is actually a feature of OWS right now. If they had demands, then their overall message of suffering would get sidelined, I think. OWS should not be (at this point anyway) about demands, it should be about a message of deep unfairness and unbalance in the economy, a structural inbalance that’s caused by excessive influence of the financial and business sectors in politics. So there’s a message, but there are no demands in that. In fact, if you think of the right wing positions, there are not really demands, except stupid simplistic ones that we don’t believe, there are just positions – taxes are bad, government is bad, business is good, states are better than Feds, the government is corrupt. Some demands come out of there, but they are extremely inchoate – Lower Taxes! Smaller Government! But mostly they are just about positions.
So what OWS needs is some good positions – these are what Lakoff calls “frames” in a certain way. And OWS needs its positions to be highly simplified versions of things like “no special treatment for financial companies.” That does not roll off the tongue. Compare it to “taxes are bad.” We need phrases like that, that resonate, that are simple, that overly simplify, but that are simple to say and remember, and get the point across. It’s always harder to do this for positive messages – the right wing is all about negative messages, and those are easy.
But let’s think about the simplest possible trope here, in comparison to “x is bad,” which is the right wing trope. The simplest alternative is “x is good.” What can we say is good without sounding stupid? Or at least having a resonant position? “Police are good.” “Having a police force is good.” “Public education is a good thing.” Not quite as tripping off the tongue as the taxes one. Another possibility is “Government is good.” That sounds way too Big Brother-ish. I wonder if there is a version of that trope, though, that could work?
Tomorrow, a lot more on how to turn the weak-kneed “x is good” into something really compelling.