It’s Not What You Say, It’s How You Say It

This article Goodbye to All That: Reflections of a GOP Operative Who Left the Cult by Mike Lofgren has been getting a lot of play over the internets this past week, but the paragraph below is truly telling paragraph, and right along the lines of what I’ve been saying on this blog and what Joe Brewer and Jonathan Haidt and others have been telling us:

How do they manage to do this? Because Democrats ceded the field. Above all, they do not understand language. Their initiatives are posed in impenetrable policy-speak: the Patient Protection and Affordable Care Act. The what? – can anyone even remember it? No wonder the pejorative “Obamacare” won out. Contrast that with the Republicans’ Patriot Act. You’re a patriot, aren’t you? Does anyone at the GED level have a clue what a Stimulus Bill is supposed to be? Why didn’t the White House call it the Jobs Bill and keep pounding on that theme?

Language is so important to the ascendancy of the right wing, and they have done it so well that the left should just hang its head in shame – and come up with some really good language of our own. And the cojones to use it!

But the good news is that it seems Obama’s team read this article, and cleverly named their jobs bill “The American Jobs Bill.” It’s a start, anyway.

Link: Goodbye to All That: Reflections of a GOP Operative Who Left the Cult | Truthout